MARKETING STRATEGY
A good marketing strategy can make or break a company. How your customers perceive your organization and talk about you to their peers can cause stagnation or tremendous success.
With this project, we will work together to determine your company goals and timelines, what is and what is not working, and how we can build something new and refreshed to further your reach and be successful.
This engagement includes:
IDEAL FOR:
Organizations needing to create a net new strategy for a product/service launch or event.
Organizations who need a fresh, new perspective on their GTM plans.
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• Pricing and packaging review
• Competitive analysis
• External interviews: Existing customers, churned customers, considered-but-never purchased leads
• Internal interviews: leadership, sales, SEs, and customer success
• Marketing channel review and audit
• Content analysis
• Gap analysis
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• Messaging and positioning
• Phased action plan
• Executive-level presentation
• Initial implementation