PRODUCT-LED GROWTH
Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven primarily by the product itself. - Wes Bush of ProductLed
Product-led Growth has many components and my role is to roll up my sleeves with your team and either develop a go-to-market (GTM) strategy for your product(s) from scratch or level up your existing strategy.
The goal of this project is: a) improve the customer experience with your product(s); b) enable practioners to get hooked on your solution; c) to increase word-of-mouth and reach for your product; d) accelerate time-to-ARR by producing qualified buyers to your sales team OR allowing the customer to buy in- product, thereby reducing overall customer acquisition costs (CAC).
This engagement includes:
IDEAL FOR:
Companies who are seeking to add product-led functionality to its business strategy.
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• Product-market fit
• Competitor analysis
• End-to-end customer journey
• Product experience
• Infrastructure – support channels, documentation, marketing, sales process, operations, etc.
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• Timeline for execution
• Actionable assignments for each team and team member
• Project management and meeting setting
• Assist with any content development needs*
• Marketing launch plan
• Soft launch and testing period
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• Soft-launch testing and plan adjustment
• Measurement of all functions
• Reaching steady-state
* Content or asset development may incur additional costs based on scope, length, type, etc.