So much of getting into potential customers’ evoked set* is repetition. Yet, so many marketing efforts are one-and-dones: put out an ad, send an email, post once on social media, etc. But what are the chances that your target audience will see that ad, read that email, or view that post when you want them to?

Customers are the life blood of any business. Without them, there would be no business at all. Yet, I see so many companies putting a heightened focus on acquiring new customers that the existing ones get left behind. How can companies ensure that their customers stay happy, renewing, and buying more? Because waiting until their service is up for renewal to reach out will quickly lose you trust points. Let’s explore the fundamentals.

“We are customer-first.” It’s a mantra that many companies use, but how do you actually deliver on this promise? Let’s dig into this topic to make sure you’re checking all the boxes.