Debunking the idea that PLG is “not right for our business”

Product-led Growth. Or PLG as you’ve probably heard it referenced. It’s a term that’s been picking up more and more steam in recent years, especially in the wake of the tremendous success of Zoom and Slack, which are PLG products. However, many companies are hesitant to adopt this strategy with their own products. Let’s dive into why that is and then debunk the biggest myth of all: PLG is not for our business.