Product-led Growth. Or PLG as you’ve probably heard it referenced. It’s a term that’s been picking up more and more steam in recent years, especially in the wake of the tremendous success of Zoom and Slack, which are PLG products. However, many companies are hesitant to adopt this strategy with their own products. Let’s dive into why that is and then debunk the biggest myth of all: PLG is not for our business.

Marketing has many facets and successful companies must employ experts who know what levers to pull, when to pull them, and how much they should be pulled (or not). Hiring a part-time CMO or interim head of marketing can be a young company’s easier path to both short-term success and long-term growth.

Personalization of messages, websites, content, and offers has become a key differentiator for businesses today. Customers want to feel special, to know with confidence that a product or service is absolutely the right fit for them and not made for a generalized public. They need to see themselves using it and benefiting from it.